Lauren Farah

With over a decade in marketing, Lauren’s on a mission to make the magic of tech relatable. As a content strategist — and a mom, traveler, patient, citizen, and everyday consumer — she’s passionate about showing how empowering technology transforms the ordinary into the extraordinary. Her work connects the dots between what we all feel and see with the behind-the-scenes innovations that make it all happen.

January 16, 2025

Customer Experience

Are You Missing Out On These CX Software Features?

We’ve put together this handy checklist to help you find the best customer experience platform…

December 12, 2024

Customer Experience

From Buzzwords to Benefits: Level Up Your AI-Powered Customer Experience

Medallia’s industry experts share examples of how successful brands are upgrading their customer experiences by…

November 14, 2024

Market Research

From Healthcare to Hospitality: What Our Latest Research Says About Winning Customers for Life in Your Industry

A new Medallia study reveals the latest customer loyalty research findings and what they mean…

This Summer’s Hottest Fashion Trend: Your Personal(ization) Style!

2024 is the year of personalization. It’s all the rage, captivating consumers and stealing their…

January 5, 2024

Customer Experience

2024 Customer Experience Management Systems Trends: What’s In and What’s Out

Does your CX platform have what it takes to drive results for your brand? Our…

November 10, 2023

Customer Experience

Lessons in CX Chemistry: The Perfect Balance of Automation and Personalization

Successful brands leverage automation and personalization together to improve customer experiences — here’s why, and how you can,…

February 15, 2022

Customer Experience

Measuring Retail Customer Loyalty with Earned Growth Rate: Fred Reichheld Q&A

An in-depth Q&A with Fred Reichheld, best-selling author, loyalty thought leader, and creator of the Net…